Customer loyalty is built on customer relations. The front desk clerk, the counter clerk or even the security guards can make or break your business based on the impression they leave with customers. Whether you are in a service-oriented business, manufacturing, education or the health care field, your goal is to make that first impression [...]

It is interesting to sometimes eavesdrop on shoppers and listen to their candid comments about an establishment they have visited. You will definitely hear different comments and points of view. If a company would like to know the needs and desires of its customers, then conducting a customer survey is one of the best tools [...]

One way to benchmark the level of satisfaction of your customers is through a customer satisfaction index. One of the leading customer satisfaction indexes in the world is the American Customer Satisfaction Index (ACSI). The ACSI helps determine how satisfied consumers in the US are, so that consumer behavior can be understood. ACSI personnel question [...]