Here’s my theory, many of the people within companies that are sending out surveys are people that are not email marketing experts. They have not gone through either the training or the hard knocks of what it takes to successfully craft an email message to illicit response. I think most would agree it’s a bit [...]

I got a very complimentary email from a customer not too long ago thanking both myself and my team for getting back to them quickly. While this e-mail was very nice and I was really glad that our customer was happy, it did make me wonder: What kind of customer response times are other businesses [...]

The most expensive things in this world are those that are rare. What you treasure and that you protect the most are those things that cannot easily be replaced. If you think about it, the highest thing you and your customers value in common is the most important element in your company’s products and services.
I [...]