Many of the people within companies who are sending out surveys are people who are not email marketing experts. Here are some common mistakes to avoid to watch your response rates climb.

I got a very complimentary email from a customer not too long ago thanking both myself and my team for getting back to them quickly. While this e-mail was very nice and I was really glad that our customer was happy, it did make me wonder: What kind of customer response times are other businesses [...]

Read this article to leanr more about some of the time-tested things you can do to increase your customers’ and employees’ engagement.

I’ve had a bunch of phone calls and conversations about a recent paper I wrote called “Do you know why your customers really buy”, which explores how using attitudinal data is critical to driving real business change. Based on that, I wanted to comment about two things on my mind… There are a lot of [...]