http://blog.allegiance.com/2009/01/survey-data-cleansing-five-steps-for-cleaning-up-your-data/ Increasing Customer and Employee Loyalty, Satisfaction and Engagement Thu, 11 Feb 2010 18:41:08 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://blog.allegiance.com/2009/01/survey-data-cleansing-five-steps-for-cleaning-up-your-data/comment-page-1/#comment-695 Alan Bainbridge Thu, 08 Jan 2009 22:02:48 +0000 http://blog.allegiance.com/?p=74#comment-695 Thanks for your comment, This is equally important for small businesses. I've been reviewing data from another survey with a lot of speeders and flat-liners. The very presence of a lot of speeders and flat-liners may reveal that respondents don't really know how to answer the questions. Either the questions aren't clear or they lack relevant experience. In my experience, tightening up the qualification process eliminates this to some degree. For a small business with a smaller customer base, the presence of one outlier will throw the data off moreso than with a larger sample. One respondent who answers everything 100% 'Strongly agree' can really throw a wrench into your results. Thanks for your comment,
This is equally important for small businesses. I’ve been reviewing data from another survey with a lot of speeders and flat-liners. The very presence of a lot of speeders and flat-liners may reveal that respondents don’t really know how to answer the questions. Either the questions aren’t clear or they lack relevant experience. In my experience, tightening up the qualification process eliminates this to some degree.
For a small business with a smaller customer base, the presence of one outlier will throw the data off moreso than with a larger sample. One respondent who answers everything 100% ‘Strongly agree’ can really throw a wrench into your results.

]]> http://blog.allegiance.com/2009/01/survey-data-cleansing-five-steps-for-cleaning-up-your-data/comment-page-1/#comment-694 cherryloyalty22 Thu, 08 Jan 2009 21:31:46 +0000 http://blog.allegiance.com/?p=74#comment-694 great post. i read these every week. regarding section #4, how important is it for small businesses great post. i read these every week. regarding section #4, how important is it for small businesses

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