Some organizations don’t exactly bury their heads in the sand when it comes to customer care–they just run away or abandon an avenue for customer feedback. However, when customers complain, it’s one of the best opportunities to increase their loyalty and engagement–as long as the company that the customer is dealing with responds promptly and positively to their complaint. But to do so, you have to provide your customers with as many options for communicating with you as possible. Read this blog post to learn more.

A survey recently conducted by Towers Perrin, a global professional services firm, reveals that the current economic environment is stirring widespread anxiety among U.S. employees about their job security. This blog talks about some of the most important things that companies can do to increase their employee productivity and loyalty in this environment.

There are a number of well known and popular ways that companies try to measure their overall customer satisfaction and loyalty. Traditional, overall satisfaction questions are still widely in use and provide a good idea of overall customer sentiment. However, they’re typically only a stepping stone on the way to engagement. And this blog entry explores why.

The hot new word on the street is “Community.” (A virtual community, e-community or online community is a group of people that primarily interact via communication media such as newsletters, telephone, email, online social networks or instant messages rather than face to face, for social, professional, educational or other purposes). One could say that we have reached the tipping point where companies must incorporate communities into their marketing communication and public relations strategy. But before you do, here are some items that you may want to consider before diving into this brave new world.