Archive for June, 2009

Customer Retention & The Leaky Bucket

Arjun Sen, president and founder, ZenMango offered some great advice to companies during the online Engage eSummit. Read this blog to learn more…

The Voice of the Customer & The OODA Loop

Bob Caruso, Managing Director, Endeavor Management, recently gave a presentation on the “Voice of the Customer (VOC) Initiative Success: Win Friends and Influence the C-Suite and Board.” As part of this presentation, he shared insights about how successfully defeating the opposition relates to The OODA Loop, a military strategy initially developed by Colonel John Boyd, a U.S. Air Force fighter pilot and military strategist. Read the full blog to learn more.

Predictive Analytics: Success Tips

Dr. Gary Rhoads, Loyalty Expert and Co-Founder of Allegiance, offered the following “Five Easy Steps to Predictive Analytics: A Top Down Business Outcome Approach” during the online Engage eSummit. Read on to learn more about these five steps.

Customer Delight: 5 Tips for Doing it Right

Gary Tucker, SVP and General Manager of JD Power and Associates, offered five tips in his Engage eSummit session on the importance of delighing your customers in the current economic environment. Read on to learn more about these five tips.