Comments on: Customer Feedback: The Key to Creating More Value http://blog.allegiance.com/2009/07/customer-feedback-the-key-to-creating-more-value/ Increasing Customer and Employee Loyalty, Satisfaction and Engagement Thu, 11 Feb 2010 18:41:08 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Andrew http://blog.allegiance.com/2009/07/customer-feedback-the-key-to-creating-more-value/comment-page-1/#comment-993 Andrew Tue, 14 Jul 2009 15:25:18 +0000 http://blog.allegiance.com/?p=252#comment-993 Kimberly makes a bunch of points that I found were great! I also liked the reference to Bill Gates. I feel as though companies "hear" consumer needs, but fail to recognize that there is a major difference from "hearing" and "listening." Listening is the only way to process what is going wrong, and how to fix it. If anyone would like to give us some feedback on how marketers can improve loyalty programs and things of that nature, here is something that could interest you. http://www.loyaltyleaders.org/survey.php Kimberly makes a bunch of points that I found were great! I also liked the reference to Bill Gates. I feel as though companies “hear” consumer needs, but fail to recognize that there is a major difference from “hearing” and “listening.” Listening is the only way to process what is going wrong, and how to fix it. If anyone would like to give us some feedback on how marketers can improve loyalty programs and things of that nature, here is something that could interest you.

http://www.loyaltyleaders.org/survey.php

]]>