Net Promoter score (NPS) provides a simple and valuable way for businesses to measure customer satisfaction and promotion. The assumption is that the more likely customers are to recommend, the more likely those recommendations will turn into new business and revenue. But the question remains: how to grow the promoter group. Businesses that successfully identify [...]

There are a number of well known and popular ways that companies try to measure their overall customer satisfaction and loyalty. Traditional, overall satisfaction questions are still widely in use and provide a good idea of overall customer sentiment. However, they’re typically only a stepping stone on the way to engagement. And this blog entry explores why.

Preparing your survey data for analysis can be a messy process. But it needn’t be. In this article, Allegiance unveils a tried-and-true, five-step process for cleaning up your survey data.