Every organization should have a clear picture of the attitude of their audience(s) toward their organization, and the satisfaction of mutual transaction points, as well as insights into where improvements could be made to positively improve that attitude and satisfaction.

The means we use (Enterprise Feedback Management (EFM) technology, people, and processes) to get to what should be our end (better business) are essential to our success in reaching that end. If we choose the wrong technology, fail to allocate the proper resources, and ignore how the technology and people interface with our processes, we will end up horribly off course.

The hot new word on the street is “Community.” (A virtual community, e-community or online community is a group of people that primarily interact via communication media such as newsletters, telephone, email, online social networks or instant messages rather than face to face, for social, professional, educational or other purposes). One could say that we have reached the tipping point where companies must incorporate communities into their marketing communication and public relations strategy. But before you do, here are some items that you may want to consider before diving into this brave new world.

The hot new word on the street is “Community.” (A virtual community, e-community or online community is a group of people that primarily interact via communication media such as newsletters, telephone, email, online social networks or instant messages rather than face to face, for social, professional, educational or other purposes). One could say that we have reached the tipping point where companies must incorporate communities into their public relations strategy. But before you do, here are some items that you may want to consider before diving into this new world.