Barack Obama’s recent election and transition to the White House has been interesting to watch, not just for the traditional and historic reasons, but also because of the powerful example that it provides of how loyal and engaged people can help spread the word to others and actively promote an organization and/or individual. Read this article to find out why and how.

Here at Allegiance, we spend a lot of time talking to customers and potential sales prospects about engagement. But if you’re new to the engagement arena, you may ask: What is engagement? And why should my business care about it? Since we’re going to be blogging about engagement and other related topics moving forward, I [...]