Author Archive

Increasing Employee Loyalty in a Down Economy

A survey recently conducted by Towers Perrin, a global professional services firm, reveals that the current economic environment is stirring widespread anxiety among U.S. employees about their job security. This blog talks about some of the most important things that companies can do to increase their employee productivity and loyalty in this environment.

Survey Abandonment is like Death to a Researcher – Upshot: Put High-Abandonment Questions at the End

Have you ever noticed that more people start your online surveys than finish them? It’s like they start clicking through the answers and then suddenly they have a heart attack and it’s curtains! What is happening to those hapless survey takers? Life insurance actuaries, the Census Bureau, and the Social Security Administration use a tool [...]

Survey Design – Begin with the End in Mind

Many people think that surveys are just a bunch of questions, but they’re not. Every survey is a culmination of a challenging seven-step process. And here are some steps to follow to improve your surveys.