While doing my Christmas shopping this past season, it seemed most every store had a survey they wanted me to take. Their clerks dutifully circled the survey website with their pen and told me about a juicy incentive to get me to fill it out. Since I’m in the business I decided [...]

Be sure to check out the Jan 21 webinar with Todd Rowe of SAP as he discusses why a survey is not enough for a complete VOC program. In this webinar, Todd will discuss:
- The new role of surveys in the world of customer feedback / customer insight
- New ways to listen to customers [...]

Most of the CEO’s I speak with agree that innovation and improved customer service is the key that will help their company emerge from the recession stronger than their competitors. To accomplish this requires employees with good morale and solid productivity. The problem may be that if your employees are like 55% of [...]