Hopefully you have already read my previous blog entry on this subject [see Why Do Electronic (email) Survey Response Rates Seem so Low? I Have a Theory, and a Way to Help Improve Them.]. This next tip I will keep short and sweet. Consider this fact as researched by the ESP (email service provider) EmailLabs: [...]

Here’s my theory, many of the people within companies that are sending out surveys are people that are not email marketing experts. They have not gone through either the training or the hard knocks of what it takes to successfully craft an email message to illicit response. I think most would agree it’s a bit [...]

Without getting into deep research, it seems to me that the average marketing manager should be able to put together a sensible survey simply by using some common sense. Somehow, this is not happening as often as I would expect. My speculation is that people are so hungry for feedback on so many items that they can’t [...]