Without getting into deep research, it seems to me that the average marketing manager should be able to put together a sensible survey simply by using some common sense. Somehow, this is not happening as often as I would expect. My speculation is that people are so hungry for feedback on so many items that they can’t [...]

It is interesting to sometimes eavesdrop on shoppers and listen to their candid comments about an establishment they have visited. You will definitely hear different comments and points of view. If a company would like to know the needs and desires of its customers, then conducting a customer survey is one of the best tools [...]