Hopefully you have already read my previous blog entry on this subject [see Why Do Electronic (email) Survey Response Rates Seem so Low? I Have a Theory, and a Way to Help Improve Them.]. This next tip I will keep short and sweet. Consider this fact as researched by the ESP (email service provider) EmailLabs: [...]

In the current economy, there is a very real and growing concern about how to gain and to keep customers. This was apparent at the 2008 North American Conference on Customer Management (NACCM) this year, with attendance lower than it has been in some time. The irony is that much of what was presented provided [...]

Have you ever noticed that more people start your online surveys than finish them? It’s like they start clicking through the answers and then suddenly they have a heart attack and it’s curtains!
What is happening to those hapless survey takers?
Life insurance actuaries, the Census Bureau, and the Social Security Administration use a tool to understand [...]