Many people think that surveys are just a bunch of questions, but they’re not. Every survey is a culmination of a challenging seven-step process. And here are some steps to follow to improve your surveys.

Many of the people within companies who are sending out surveys are people who are not email marketing experts. Here are some common mistakes to avoid to watch your response rates climb.

The average marketing manager should be able to put together a good survey. However, somehow this is not happening as often as one would expect. This article offers insights on how to make this process easier.

If your company would like to know the needs and desires of its customers, then conducting a customer survey is one of the best tools to use. Here are 3 areas of customer survey which are all essential for your company to know.

One way to benchmark the level of satisfaction of your customers is through a customer satisfaction index. One of the leading customer satisfaction indexes in the world is the American Customer Satisfaction Index (ACSI). The ACSI helps determine how satisfied consumers in the US are, so that consumer behavior can be understood. ACSI personnel question [...]