This blog post discusses the results of a quantitative survey that Allegiance recently conducted with voice of the employee (VOE) practitioners, including human resource vice presidents, directors and managers, as well as other HR-related titles. It also talks about why, in order for companies to create and maintain a sustainable competitive advantage once they economy rebounds, they not only need to be actively listening to their employees now in real-time to address and resolve any concerns that they have, but also start putting some strategic measures in place to retain their best and brightest employees.

Everyone who’s been watching TV or reading the news lately knows that banks have certainly had their fair share of challenges lately. But what’s been interesting to watch is how those challenges and the fall out from big bank failures and the economic crisis have impacted bank and credit union customer loyalty and engagement levels.

In the work that we do here at Allegiance, we occassionally come across a company that is afraid to ask for or collect feedback from their customers or employees for fear of what those individuals might say–or that the only feedback that they’ll receive will be negative.

While this is a natural human concern, it isn’t a concern that typically matches up with reality.

Read this blog post to learn more about why collecting customer feedback is crucial to creating more value for your customers.