Archive for the ‘Allegiance’ Category

Credit Unions Brace for Financial Assessment; Look for Ways to Do More with Less

The National Credit Union Association (NCUA)’s Corporate Stabilization Program will have a significant impact on credit unions. There will be a cost to every credit union, but no one yet knows exactly how much or how many times credit unions will be asked to contribute. At some level the challenge facing credit unions is the same challenge we are all facing: How can we get by with less? Read this article to learn about at least one way to make that happen.

Increasing Employee Loyalty in a Down Economy

A survey recently conducted by Towers Perrin, a global professional services firm, reveals that the current economic environment is stirring widespread anxiety among U.S. employees about their job security. This blog talks about some of the most important things that companies can do to increase their employee productivity and loyalty in this environment.

Measuring Customer Satisfaction and Loyalty

There are a number of well known and popular ways that companies try to measure their overall customer satisfaction and loyalty. Traditional, overall satisfaction questions are still widely in use and provide a good idea of overall customer sentiment. However, they’re typically only a stepping stone on the way to engagement. And this blog entry explores why.

Community – Items to Consider before Diving Into this New World (Part 2 in a Series)

The hot new word on the street is “Community.” (A virtual community, e-community or online community is a group of people that primarily interact via communication media such as newsletters, telephone, email, online social networks or instant messages rather than face to face, for social, professional, educational or other purposes). One could say that we have reached the tipping point where companies must incorporate communities into their marketing communication and public relations strategy. But before you do, here are some items that you may want to consider before diving into this brave new world.

Barack Obama’s Election Showcases the Power of Engagement

Barack Obama’s recent election and transition to the White House has been interesting to watch, not just for the traditional and historic reasons, but also because of the powerful example that it provides of how loyal and engaged people can help spread the word to others and actively promote an organization and/or individual. Read this article to find out why and how.

Employee Engagement: An Essential Ingredient for Business Success

There is a direct connection between employee engagement and customer engagement, otherwise known as “The Spillover Effect”. In this blog post, Dr. Gary Rhoads, Allegiance Loyalty and Engagement Expert, discusses this link, and some research that shows why and how the work environment, combined with employee attitudes, can have a significant impact on a customer’s perception of quality.