I’ve been doing a lot of research lately on Software-as-a-Service (SaaS), and have come to the conclusion - given the current state of the economy which is forcing businesses to do more with less (e.g. collect more feedback and increase customer and employee loyalty; spend less on surveying, infrastructure and staff, and yet get the [...]

Here at Allegiance, we spend a lot of time talking to customers and potential sales prospects about engagement. But if you’re new to the engagement arena, you may ask: What is engagement? And why should my business care about it?
Since we’re going to be blogging about engagement and other related topics moving forward, I thought [...]

I’ve had a bunch of phone calls and conversations about a recent paper I wrote called “Do you know why your customers really buy”, which explores how using attitudinal data is critical to driving real business change. Based on that, I wanted to comment about two things on my mind…
There are a lot of professionals [...]