In the work that we do here at Allegiance, we occassionally come across a company that is afraid to ask for or collect feedback from their customers or employees for fear of what those individuals might say–or that the only feedback that they’ll receive will be negative.

While this is a natural human concern, it isn’t a concern that typically matches up with reality.

Read this blog post to learn more about why collecting customer feedback is crucial to creating more value for your customers.

Bob Caruso, Managing Director, Endeavor Management, recently gave a presentation on the “Voice of the Customer (VOC) Initiative Success: Win Friends and Influence the C-Suite and Board.” As part of this presentation, he shared insights about how successfully defeating the opposition relates to The OODA Loop, a military strategy initially developed by Colonel John Boyd, a U.S. Air Force fighter pilot and military strategist. Read the full blog to learn more.

Dr. Gary Rhoads, Loyalty Expert and Co-Founder of Allegiance, offered the following “Five Easy Steps to Predictive Analytics: A Top Down Business Outcome Approach” during the online Engage eSummit. Read on to learn more about these five steps.