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	<title>Allegiance Engagement &#38; Loyalty Blog &#187; Voice of the Customer (VOC)</title>
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	<link>http://blog.allegiance.com</link>
	<description>Increasing Customer and Employee Loyalty, Satisfaction and Engagement</description>
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		<title>Are You Benchmarking? Or Are You Living in a Bubble?</title>
		<link>http://blog.allegiance.com/2010/08/benchmarking/</link>
		<comments>http://blog.allegiance.com/2010/08/benchmarking/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:20:20 +0000</pubDate>
		<dc:creator>Annette Gleneicki</dc:creator>
				<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer surveys]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[survey questions]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

		<guid isPermaLink="false">http://blog.allegiance.com/?p=810</guid>
		<description><![CDATA[It’s important to put all of VOC scores and feedback into the broader context – how well do you do stack up against your competitors? I’m talking about benchmarking, which means making comparisons to help you understand the perception of your business relative to the competition in the minds of your customers.

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Delivering on Your Brand Promise?</title>
		<link>http://blog.allegiance.com/2010/08/are-you-delivering-on-your-brand-promise/</link>
		<comments>http://blog.allegiance.com/2010/08/are-you-delivering-on-your-brand-promise/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 23:23:26 +0000</pubDate>
		<dc:creator>Annette Gleneicki</dc:creator>
				<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[JetBlue]]></category>

		<guid isPermaLink="false">http://blog.allegiance.com/?p=788</guid>
		<description><![CDATA[A brand promise is the expectations you set with your customers.  It’s a combination of the brand purpose and the reality of what the brand can deliver. It defines the benefits a customer can expect to receive when experiencing your brand – at every touchpoint. Customers will select your brand because they know that, every time they choose your brand, they will have the same experience.]]></description>
		<wfw:commentRss>http://blog.allegiance.com/2010/08/are-you-delivering-on-your-brand-promise/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Importance of Executive Buy-In – and How to Get It</title>
		<link>http://blog.allegiance.com/2010/08/executive-buy-in/</link>
		<comments>http://blog.allegiance.com/2010/08/executive-buy-in/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 15:11:09 +0000</pubDate>
		<dc:creator>Bret Butler</dc:creator>
				<category><![CDATA[EFM]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[feedback articles]]></category>
		<category><![CDATA[VOC]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

		<guid isPermaLink="false">http://blog.allegiance.com/?p=778</guid>
		<description><![CDATA[Getting executive buy-in is crucial to any successful VOC program. Here are three main points to keep in mind when working with your executive team.]]></description>
		<wfw:commentRss>http://blog.allegiance.com/2010/08/executive-buy-in/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Transaction Surveys &#8211; The Basics</title>
		<link>http://blog.allegiance.com/2010/07/transaction-survey-basics/</link>
		<comments>http://blog.allegiance.com/2010/07/transaction-survey-basics/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 14:39:48 +0000</pubDate>
		<dc:creator>Greg Heaps</dc:creator>
				<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer surveys]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[surveys]]></category>

		<guid isPermaLink="false">http://blog.allegiance.com/?p=756</guid>
		<description><![CDATA[Transactional surveys are a great way to capture customer feedback immediately following a transaction or event. Companies can use them to gain a better understanding of a customer’s experience and perceptions of service quality.]]></description>
		<wfw:commentRss>http://blog.allegiance.com/2010/07/transaction-survey-basics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Experience is Here to Stay</title>
		<link>http://blog.allegiance.com/2010/07/customer-experience-is-here-to-stay/</link>
		<comments>http://blog.allegiance.com/2010/07/customer-experience-is-here-to-stay/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 14:21:15 +0000</pubDate>
		<dc:creator>Chris Cottle</dc:creator>
				<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Customer Experience Management]]></category>

		<guid isPermaLink="false">http://blog.allegiance.com/?p=745</guid>
		<description><![CDATA[Companies can no longer buy customer loyalty and assume customers will stay. It is easy for customers to “click away” and buy from another vendor. Customer Experience Management is now a formal process that involves multiple processes and departments. It requires the mapping of customer touchpoints, and combines operational and CRM data with customer service and marketing information.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Needs More Data?</title>
		<link>http://blog.allegiance.com/2010/06/who-needs-more-data/</link>
		<comments>http://blog.allegiance.com/2010/06/who-needs-more-data/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 15:26:29 +0000</pubDate>
		<dc:creator>Adam Edmunds</dc:creator>
				<category><![CDATA[EFM]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer insights]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

		<guid isPermaLink="false">http://blog.allegiance.com/?p=724</guid>
		<description><![CDATA[Most companies with Voice of the Customer programs are struggling to gain insights from survey and feedback data. The right technology is ideally suited to bring all VOC and operational data together, to easily pinpoint relevant trends, and to reveal actionable insights.
]]></description>
		<wfw:commentRss>http://blog.allegiance.com/2010/06/who-needs-more-data/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media: Ready… Fire… Aim</title>
		<link>http://blog.allegiance.com/2010/06/socialmedia-ready-fire-aim/</link>
		<comments>http://blog.allegiance.com/2010/06/socialmedia-ready-fire-aim/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 00:56:35 +0000</pubDate>
		<dc:creator>Jeff Olsen</dc:creator>
				<category><![CDATA[EFM]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.allegiance.com/?p=707</guid>
		<description><![CDATA[As companies begin to embrace social media, many are using a ‘ready, fire, aim” approach. Companies should first create clear policies and determine if and how they will respond and what they intend to do with the feedback data.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons from Baseball for Voice of the Customer</title>
		<link>http://blog.allegiance.com/2010/05/lessons-from-baseball-for-voice-of-the-customer/</link>
		<comments>http://blog.allegiance.com/2010/05/lessons-from-baseball-for-voice-of-the-customer/#comments</comments>
		<pubDate>Mon, 24 May 2010 22:07:14 +0000</pubDate>
		<dc:creator>Al Nevarez</dc:creator>
				<category><![CDATA[EFM]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

		<guid isPermaLink="false">http://blog.allegiance.com/?p=673</guid>
		<description><![CDATA[What do Billy Beane, the General Manager of the Oakland A's, and your
company's Voice of the Customer (VOC) initiatives have in common? Metrics, analytics, and
insights that can provide teams and businesses with unfair advantages.]]></description>
		<wfw:commentRss>http://blog.allegiance.com/2010/05/lessons-from-baseball-for-voice-of-the-customer/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Data Tells the Story at the Engage Summit</title>
		<link>http://blog.allegiance.com/2010/05/data-tells-the-story-at-the-engage-summit/</link>
		<comments>http://blog.allegiance.com/2010/05/data-tells-the-story-at-the-engage-summit/#comments</comments>
		<pubDate>Tue, 18 May 2010 00:20:45 +0000</pubDate>
		<dc:creator>Chris Cottle</dc:creator>
				<category><![CDATA[Allegiance]]></category>
		<category><![CDATA[EFM]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

		<guid isPermaLink="false">http://blog.allegiance.com/?p=667</guid>
		<description><![CDATA[Today’s theme at the Allegiance Engage Summit was analyzing patterns in data to find insights that can improve your operations. Speakers included Billy Beane, GM of the Oakland A's, Vicky Stennes, VP of In-Flight Experience at Jet Blue, and Bruce Temkin, Tempkin Group.]]></description>
		<wfw:commentRss>http://blog.allegiance.com/2010/05/data-tells-the-story-at-the-engage-summit/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Allegiance Engage Summit Starts May 16</title>
		<link>http://blog.allegiance.com/2010/05/engagesummit/</link>
		<comments>http://blog.allegiance.com/2010/05/engagesummit/#comments</comments>
		<pubDate>Wed, 12 May 2010 01:34:27 +0000</pubDate>
		<dc:creator>Chris Cottle</dc:creator>
				<category><![CDATA[Allegiance]]></category>
		<category><![CDATA[Voice of the Customer (VOC)]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[Voice of the Customer]]></category>

		<guid isPermaLink="false">http://blog.allegiance.com/?p=658</guid>
		<description><![CDATA[The Allegiance Engage Summit 2010 will be held on May 16 – 19, 2010 at the Chateaux Resort at Silver Lake in Deer Valley, Utah. ]]></description>
		<wfw:commentRss>http://blog.allegiance.com/2010/05/engagesummit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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