While doing my Christmas shopping this past season, it seemed most every store had a survey they wanted me to take. Their clerks dutifully circled the survey website with their pen and told me about a juicy incentive to get me to fill it out. Since I’m in the business I decided [...]

Be sure to check out the Jan 21 webinar with Todd Rowe of SAP as he discusses why a survey is not enough for a complete VOC program. In this webinar, Todd will discuss:
- The new role of surveys in the world of customer feedback / customer insight
- New ways to listen to customers [...]

Bob Caruso is the former head of JD Power’s VOC Center of Excellence. He’s giving a webinar next Monday (Dec 10) on the top 10 best practices of VOC practitioners. He plans on doing a deep dive and field people’s questions. He’s also a former F4 fighter pilot from the Air Force so [...]